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A Graduate of the Cenral School of Art in London,Peter's early commissions were through the emerging sport of Windsurfing.
Designing event Merchandise and collections for brands such as Mistral, Windsurfer,Ten Cate, and Wayler.
A founder member of the "Bad to the Bone" Surf Team.
Resident in Bonnington Square throughout the 1980's, meant that the Urban lifestyle was shared equally with that of the sea.
"Bad to the bone Pete"supplied his brand of oversized tees to American Classics, Westworld, Rob the Rage and MZone.
Worn by Jesus Jones they were a cult item, being the first brand to use both reflective and colour change printing techniques.
Peter Toledo is a unique Designer and Brand Creator who's lifestyle and creative influence span across the worlds of street fashion, modern extreme sports, and into new web based original brand concepts. |
At the end of the decade came the arrival of Stussy to the UK through lifetime freind Charles "Chucky B" Burrows, and influences darted between continents and soon the new brand "Peaky Blinder" was the first UK brand, with "Custard shop" to exhibit at the "Action Sports Retailer" show in San Diego.
Worn by E17,Kingmaker,The Prodigy,and sold at Mash,it soon emerged as a leading brand in the Acid House music Scene.
